Help with Business Flyer
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| I'll tell you the same stuff I tell everyone that comes to me at work: keep the information short, to the point and easy to read. You'll best get a message across by being clear and concise rather than trying to cram in a million details. White space is your friend! No one wants to read a book but you do want them to quickly skim it and walk away with it (whether physically or in their minds).
Graphics are another story. I would stay as far away from clip art as you can. It looks cheap and unprofessional and I've never seen anything done with it that looked good. Maybe take some pictures of your best pieces, and use it them as the border down one side and use the rest of the space for your message. That way, you have a nice looking graphic element that also serves a purpose. Another thing to even think about is doing your printing on magnetic paper and doing a "flier" postcard size. (Depending on where and how you want to distribute it) You can buy the paper for about $1.25 a sheet in bulk and it's nice because people can stick it up on their refrigerators so it keeps advertising. I just did the save the date cards for my wedding on it and they came out awesome. Everyone liked that they could stick it up on the fridge and not forget! |
| Those are great tips! Maybe I should just do a simple business card (no idea what to call myself) and put them on magnets. A candy bouquet lady did that I thought it was great. It's on my fridge and I always remember to call her when there's a special occassion now. Otherwise, it would have gotten thrown in a drawer never to find again! |
| Another thing you could do is, especially if you plan to set up at craft fairs, is make a nice looking 11x17 or 16x20 poster, have it mounted to foam core and put an easel back on it, then spread your cards out in front. That way you could catch their eye with the big one, but leave them a nice takeaway to hold onto as well. |
| what would I put on the poster? |
Your crafts are lovely Stacy! I don't have much advice re: the brochures. My mom did craft shows back in the late 80s and early 90s. she did potpourri and scented items. It was a blast, and the house always smelled great, but it was a lot of work, and hard to make a profit. the shows were always fun, esp when people were buying  |
| I think a flyer is a great idea. Just put a few of your items on it, some
basic info, etc. Put your ideas down on paper first and then print some pics. Some things don't translate well to 2d and may be confusing on a flyer. Ask somebody else to look at it too, sometimes we aren't as objective as we'd like about our own work. If you are going to try doing craft shows, shoot for juried shows. It will be harder, but they do that to help eliminate fridge magnets and odd colored crocheted toilet paper covers, that sort of thing. You get a higher level quality of items and a greater return of show attendees in following years. You will need example pieces and/or pictures for the application. You will also be looking at a longer time frame, most shows are booked many months or even a year in advance. There is sometimes a book at craft stores listing all the shows in your state; what type (juried or not) the location and contacts for the events. Go to a few shows and ask around. Some people are very willing to answer questions. I suggest not asking someone who does a similar craft to yours. Some tend to see that as competition, and aren't so keen on helping. Ask around your area and see if you can find an example of a flyer that catches your eye, then improve on it with your own design. Good luck Shellie |
Stacy wrote: what would I put on the poster?
You could do the same info that you might put on a flier, except it would just be bigger and you wouldn't have to worry about duplicating fliers. Then you can just use the magnets as an attractive business card. Maybe use the sheepdog clipboard as a transparent background and put the text over the top. |
| Thank you all for your wonderful ideas! I'm just brainstorming at this point...not quite sure how much I really want to get involved in shows as they would take up so much more time. I thought I'd just try a few local ones in the more affluent suburbs. I'd like to find out what people might be interested in and then go from there. As you can tell, I'm all over the place! |
| you might look into doing a postcard or handbill type thing. I've found these to be a nice hand-out-able piece that folks will actually hang on to as opposed to a big ole' flyer. depending on the size/space/general goals of your "advertising" you could supplement a larger banner/poster with some smaller handouts (4x6) or something more like a rack card you'd see in a hotel lobby.
i'd be happy to point you toward some other suggestions or help with the graphics - send me a PM if you'd like, or check the link on my profile...it's what i do for a living. btw, the crafts are very nice! |
| Wow! Thanks! I've sent you a PM. |
| Hey! Just thought I'd let you know I saw a stack of business card
size magnets, big like a brick for very little money. I think it might have been at Staples. I thought of you, of course! As someone said it's great if you can get people to hold on to the item with your info on it. Magnetic cards might be just the ticket. The ones I saw come with a card you print on your printer and then you stick it to the magnet. If you do a flyer maybe consider shrinking it down for a magnet. Lots of people take stuff like that to use at home on the fridge door. It's an idea Shellie |
| Thank you for thinking of me, Shellie! I was just at Staples yesterday and didn't even look at that stuff. |
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